As an initial public offering or the company sells its equity securities on a financial market, an ICO (Initial Coin Offering) allows a company to raise capital from multiple sources. But instead of issuing shares or financial securities, the company sells tokens (cryptographic tokens) created using Blockchain technology to raise funds for a new project by distributing a percentage of the initial cryptomonetary Digital market.
These start-ups who use this new strategy to raise funds do not need any intermediaries and therefore follow a model that is closer to crowdfunding than an IPO model, which has been misunderstood and abandoned by generation 2.0. Even venture capitalists feel threatened by this new actor. Indeed, since the beginning of the year, $ 327 million was raised through ICOs, compared to $ 295 million from the Venture Capitalists.
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